About
In Uruguay, Kaizen builds the structure a company operates the region with - and stays on to run it. The right structure, legal certainty and room to scale.
Mission
“To design and operate business architectures that give every company a solid base in Uruguay: the right structure, legal certainty and room to scale across the region.”
Vision - towards 2030
“To be the reference partner for capital landing and expanding in Latin America, known for well-built operations and for saying plainly what each structure does and doesn't cover.”
From Uruguay we operate globally. For over a decade we've been breaking the mould with projects that connect brands, cultures and people.
We believe collaboration and trust are what drive any successful venture. We work with empathy and flexibility in the human relationships around us. We take on every challenge with passion and creativity.
Our playing field: the world.















Team
Matías Prego Rufo
OPERATIONAL ARCHITECTURE & CREATIVE DIRECTION
Turns complex concepts into flawless operating systems. Runs Fantasticö Studio.
Santiago Pérez Gazzano
STRATEGY & INTERNATIONAL RELATIONS
Architect of commercial bridges and global business diplomacy.
Andreina Ledesma
CUSTOMER EXPERIENCE & COMMUNITY GROWTH
Specialist in building relationships of value and the human scale of the holding's assets.
Alliances
To structure businesses of this standard, we surround ourselves with the best. Our network of allies makes sure every project has the technical, legal and operational backing it needs.

Oliveira Filho
A reference in corporate law. High-complexity legal support in Brazil.

Zona Franca Libertad
Logistics and services platform 49 km from Montevideo, under Uruguay's free trade zone regime.

Alves Cardoso Imóveis
Real estate intelligence and high-end property support for consolidating operations and assets.
Kicket
Management platform for hospitality and nightlife: digital menus, event ticketing and CRM. Over 200 venues running on it.
Onside
Official partner to more than 40 European clubs. Pre-seasons, training grounds and hospitality for professional teams.

Semanario Voces
Independent Uruguayan weekly with 23 years behind it and direct reach into decision-making circles.

Off Track
Events and advertising agency based in Dhaka. Local operator in Bangladesh.