About

Strategic vision.
Design execution.

In Uruguay, Kaizen builds the structure a company operates the region with - and stays on to run it. The right structure, legal certainty and room to scale.

Mission

“To design and operate business architectures that give every company a solid base in Uruguay: the right structure, legal certainty and room to scale across the region.”

Vision - towards 2030

“To be the reference partner for capital landing and expanding in Latin America, known for well-built operations and for saying plainly what each structure does and doesn't cover.”

We are Kaizen.

From Uruguay we operate globally. For over a decade we've been breaking the mould with projects that connect brands, cultures and people.

We believe collaboration and trust are what drive any successful venture. We work with empathy and flexibility in the human relationships around us. We take on every challenge with passion and creativity.

Our playing field: the world.

Team

Matías Prego Rufo

OPERATIONAL ARCHITECTURE & CREATIVE DIRECTION

Turns complex concepts into flawless operating systems. Runs Fantasticö Studio.

Santiago Pérez Gazzano

STRATEGY & INTERNATIONAL RELATIONS

Architect of commercial bridges and global business diplomacy.

Andreina Ledesma

CUSTOMER EXPERIENCE & COMMUNITY GROWTH

Specialist in building relationships of value and the human scale of the holding's assets.

Alliances

To structure businesses of this standard, we surround ourselves with the best. Our network of allies makes sure every project has the technical, legal and operational backing it needs.

Oliveira Filho

Oliveira Filho

A reference in corporate law. High-complexity legal support in Brazil.

Zona Franca Libertad

Zona Franca Libertad

Logistics and services platform 49 km from Montevideo, under Uruguay's free trade zone regime.

Alves Cardoso Imóveis

Alves Cardoso Imóveis

Real estate intelligence and high-end property support for consolidating operations and assets.

Kicket

Kicket

Management platform for hospitality and nightlife: digital menus, event ticketing and CRM. Over 200 venues running on it.

Onside

Onside

Official partner to more than 40 European clubs. Pre-seasons, training grounds and hospitality for professional teams.

Semanario Voces

Semanario Voces

Independent Uruguayan weekly with 23 years behind it and direct reach into decision-making circles.

Off Track

Off Track

Events and advertising agency based in Dhaka. Local operator in Bangladesh.