Sports & Media
Bijay Chhetri
India · 2024 - 2025
The challenge
Connecting the world's fastest-growing demographic market with the elite of South American football, with no existing channel between them.
What we did
We structured Bijay Chhetri's move to Colón, handling the sporting side and opening the first real channel between Indian and Uruguayan football.
The result
The first Indian footballer in Latin America - and a concrete precedent for future links between both markets.