Sports & Media
Han Wei Chen
China · 2013
The challenge
Opening the door to South American football - and to the Asian market that follows it - through an unprecedented signing.
What we did
We handled Han Wei Chen's move to River Plate end to end, coordinating the sporting, immigration and communication sides across two very different cultures.
The result
The first Chinese footballer in Uruguayan football - a sports diplomacy milestone that opened a conversation with the Chinese market.