Sports & Media
Defensor Sporting Femenino
Sponsorship · 2025
The challenge
Women's football needed a sponsorship model that wasn't a scaled-down version of the men's game.
What we did
We created "One Shirt, Three Courts" - a concept bringing football, basketball and beach sport under a single commercial identity.
The result
A model unlike any other in the region, with commercial impact and empowerment at the same time.